Blue Theory

BlueTheory logo with the words 'BlueTheory' in large blue font and 'Conscious Skincare' in smaller blue font below on a plain background.
A promotional graphic for Blue Theory skincare, featuring the brand name in large blue letters, with a tagline to discover your skin theory, five blue icons with the letter B, a 50% off discount, and the website bluetheory.com and Instagram handle @bluetheory on a light purple background.
Illustration of a dark green dropper bottle labeled 'Blue Theory Brightening Serum' with a white label and blue text, set against a light green background.
Close-up of a blue textured surface with circular white text that reads 'Blue Theory' repeated in a spiral.
Color palette with four circles labeled Cloud, Lime, Morning Blue, and Deep Green.

Brand Kit

Brand Kit